Coach USA/megabus.com names Hanser & Associates AOR for North America
WEST DES MOINES, IOWA (May 20, 2013) – Megabus.com has named West Des Moines, Iowa-based Hanser & Associates as agency of record (AOR) for public relations and marketing communication services...
View ArticleSummer update
Three Additional Awards American Marketing Association in May presented Hanser & Associates three NOVA Awards, recognizing Iowa’s best marketing work. The awards — for Integrated Marketing Campaign...
View ArticleYour China Connection
China’s population (1.3 billion) holds BIG opportunities — including import, export and investment — for American companies, as illustrated by Hanser & Associates’ clients already doing business...
View ArticleFall updates
Lindsey Schwarck promoted Lindsey Schwarck was promoted to Assistant Account Executive in July. Lindsey, a native of Riceville, Iowa, joined Hanser & Associates’ staff in January 2013. She serves...
View ArticleDigital advertising: working hard or hardly working?
Clients are increasingly asking Hanser & Associates for help with paid media. Our recent experience, echoed by peers and partners, has shown us that Web traffic is only part of what online ads...
View ArticleSocial Media: How to Avoid “Content Frenzy”
Clients ask about online “best practices”, so we’re pleased to share that latest from the Council of Public Relations Firms’ annual Critical Issues Forum, entitled “The Content Frenzy.” Speakers at the...
View ArticleGot Data for Public Relations?
If your organization needs a better strategy for social media, here’s insight you can use… Social media guru Caleb Gardner dished up heavy-hitter ideas for Hanser & Associates’ staff and partners...
View ArticleCRISIS COMMUNICATION
Hanser tells NPR: Companies should prepare for crisis Obvious question: With which words do American consumers “have a beef? A) “Lean finely textured beef?” B) “Pink Slime?” The answer (B) was clear...
View ArticleWho has influence? (Really!)
New insight at Critical Issues Forum #PRGenome Do you know who has the greatest influence upon the purchase decisions of your company’s current and potential customers? One satisfied customers who’s a...
View ArticlePR Council affirms central role: power to relate
New York-based Council of Public Relations Firms, the trade association of America’s 100 leading public relations firms, on October 22 introduced a manifesto describing the central role of public...
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